In a bold move to elevate its status as a global cultural hotspot, Rajasthan has declared 2025 as the “Year of Heritage Tourism”, unveiling a series of initiatives to celebrate the state’s rich history and architectural marvels. This ambitious campaign aims to attract millions of domestic and international tourists while boosting the local economy and preserving the state’s heritage.

Key Highlights of the Campaign

• Comprehensive Marketing Push:
  Rajasthan Tourism launched the “Padharo Mhare Des 2025” campaign across 40 countries, featuring digital promotions, heritage documentaries, and cultural roadshows.
• Exclusive Tourist Trails:
  Introduction of curated heritage circuits like the “Royal Forts Trail”, covering Mehrangarh Fort, Amer Fort, and Chittorgarh Fort, and the “Desert Splendor Journey”, showcasing Jaisalmer and Barmer.
• Cultural Festivals:
  Major events like the Jaipur Literature Festival, Pushkar Camel Fair, and Desert Festival in Jaisalmer will receive increased funding and global promotion.
  (Rajasthan Tourism Department)

Economic and Cultural Impact

• Revenue Boost:
  The state expects to generate ₹8,000 crore in tourism revenue, a 20% increase from 2024.
• Employment Generation:
  An estimated 50,000 jobs will be created across the hospitality, handicraft, and transportation sectors.
• Heritage Preservation:
  Funds from the campaign will be allocated for the restoration of historic sites, including Kumbhalgarh Fort and Ranthambore Palace.

Innovations for Tourists

• Virtual Tours:
  Immersive AR/VR experiences for iconic landmarks, allowing tourists to explore Rajasthan’s history digitally.
• Green Tourism Initiatives:
  Focus on eco-friendly travel with solar-powered accommodations and electric shuttle services at heritage sites.

Future Outlook

• Increased Footfall:
  The campaign aims to attract 20 million tourists by the end of 2025.
• Global Collaborations:
  Partnerships with UNESCO and major travel platforms like TripAdvisor to highlight Rajasthan’s heritage globally.

Preserving Heritage, Empowering Tourism

By declaring 2025 as the “Year of Heritage Tourism”, Rajasthan reinforces its position as a cultural beacon. This initiative not only promotes tourism but also preserves the state’s legacy for future generations.