Kerala’s tourism industry has made a remarkable recovery, with a sharp rise in both domestic and international tourists in 2025. The state’s natural beauty, cultural richness, and wellness offerings have re-attracted travelers, putting Kerala back on the global tourism map.

Tourism Growth and Key Metrics

• 30% Surge in Visitor Arrivals:
  Kerala has witnessed a 30% increase in tourist arrivals compared to pre-pandemic levels, with over 1 crorevisitors in 2025.
  (Kerala Tourism)
• Domestic Tourism Boom:
  There has been a 50% rise in domestic travelers, particularly to destinations like Kochi, Alappuzha, and Wayanad, driven by Kerala’s famous backwaters, beaches, and hill stations.
• International Recovery:
  Kerala is experiencing strong demand from Middle Eastern, European, and North American travelers, who seek Kerala’s Ayurvedic treatments and wellness tourism experiences.

Factors Behind the Recovery

• Wellness Tourism Leadership:
  Kerala remains a global leader in wellness tourism, with a 20% growth expected in the sector in 2025, fueled by Ayurvedic retreats and yoga centers.
• Health and Safety Assurance:
  The state’s stringent COVID-19 safety protocols and hygiene standards across tourism facilities have restored confidence among travelers, ensuring a safe and secure visit.
• Digital Outreach:
  Kerala Tourism’s digital marketing efforts, including virtual tours and social media campaigns, have effectively re-engaged visitors and promoted off-season travel.

Economic and Social Impact

• Tourism Revenue Boost:
  The tourism sector is expected to generate ₹10,000 crore in revenue in 2025, aiding the state’s economic recovery.
• Job Creation:
  The recovery has created 50,000+ jobs in the tourism sector, supporting local employment in areas such as hospitality, tourism guiding, and local handicrafts.

Sustainability and Community Engagement

• Eco-Friendly Practices:
  Kerala is focusing on sustainable tourism with eco-resorts, plastic-free zones, and solar-powered hotels to preserve its natural environment.
• Community Tourism:
  The state encourages community-based tourism, offering authentic cultural experiences while benefiting local communities.

Kerala: A Rejuvenated and Responsible Destination

Kerala’s tourism sector is back on track, not just recovering but thriving with an emphasis on sustainability, wellness, and community involvement, ensuring long-term growth.